UnluckyMate™ celebrates the social soul of golf, the bad shots, the good shots, the banter, the laughs and the stories that somehow become better every time they are told.

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A sliced drive. A ball in the bunker. A missed putt that definitely should have gone in – the kind of bad shots good times is all about.

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The idea started out on the course with Stinger Stu.

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Whenever one of us hit a poor shot, Stu would simply say:

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“Unlucky mate.”

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A fat iron. A ball in the trees. A missed putt from 2 feet that definitely should have gone in.

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“Unlucky mate.”

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It became a running joke, then part of every round, and eventually the phrase took on a life of its own.

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That is where UnluckyMate™ Bad Shots Good Times was born.

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More Hack Than Pro

We know most golfers are more hack than pro, and that is exactly where the fun lives.

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Our philosophy is simple:

✓ Embrace the slice.

✓ Laugh at the three-putt.

✓ Celebrate the great shots.

✓ Enjoy the people you are playing with.

✓ Never let one bad shot ruin a good day.

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Golf can be competitive, frustrating, brilliant and ridiculous, sometimes all within the same hole.

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But the scorecard is only part of the story.

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For us, golf is about getting out with your mates, enjoying the course, taking the mickey out of each other, remembering the occasional perfect shot and laughing about the disasters afterwards.

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Those are the moments UnluckyMate™ is built around.

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The Four Mates Behind the Brand

Today, UnluckyMate™ is being developed by four partners and golfing mates: Stinger Stu, Kai, Stew D and Grant.

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What began as a joke between friends has grown into a shared ambition to create a distinctive golf brand for golfers across the UK and beyond.

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We each bring different skills, experience, ideas and personalities to the business.

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Together, that gives UnluckyMate™ a combination of business development, creativity, product development, commercial thinking and, importantly, an understanding of what ordinary golfers actually enjoy.

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We challenge each other's ideas, improve the designs, share the workload and still manage to give each other plenty of grief along the way.

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That is probably exactly how it should be.

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We share the same desire: to take UnluckyMate™ from an idea born on the golf course and build it into a recognised golf lifestyle, gift and apparel brand.

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Products Designed With Purpose

The UnluckyMate™ team is creating a high-quality golf product range that combines humour, practicality, distinctive design and genuine usefulness on the course.

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Every product and gift box is carefully thought through, from how it looks and feels to how it adds something to the round.

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Whether it makes golfers laugh, solves a practical problem or creates a memorable moment between mates, every UnluckyMate™ product is designed with purpose.

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Our growing range includes Bad Shot Coins, Mulligan Tokens, Reload Ball Cartridges, divot tools, magnetic ball markers, trophies, golf apparel, accessories and themed golf gift boxes.

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Some products help you play.

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Some make the round more entertaining.

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And some exist simply because golf is better when there is something to laugh about afterwards.

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Built for Golfers Who Get It

UnluckyMate™ isn't about pretending every round is perfect.

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Quite the opposite.

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It is about the drive that disappears into the trees, the putt that somehow stops an inch short, the bunker shot that stays in the bunker, and then the one beautiful shot that convinces you you're actually quite good at this game.

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For a few minutes, anyway.

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We want to create products that become part of those rounds, part of the jokes and eventually part of the stories.

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As UnluckyMate™ grows, we plan to continue developing original golf accessories, gifts and apparel while working with retailers and golf businesses to bring the brand to more golfers throughout the UK and beyond.

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But however far the brand travels, the idea behind it stays exactly the same.

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✓ Golf should be enjoyed.

✓ Enjoy the good shots.

✓ Laugh at the bad ones.

✓ And enjoy the people you're playing with.

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Because ultimately, UnluckyMate™ is for golfers who love the game without taking every shot — or themselves — too seriously.

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Same Game. Better Banter.

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Bad Shot. Good Times.™